CaringKids' new smile
CaringKids’ mission is to provide young people in caring roles with the support they need to live healthier, happier lives.
In early May 2018 we proudly introduced our new visual identity. The delightful smile motif in our new logo symbolises the joy that young carers bring to their loved ones, that special connection between young carers and the person they care for and the support that CaringKids brings to these families. We have rolled out the new identity across our website, social media channels and print collateral.
To ensure that we got this change just right, we were sure to involve our community of young clients and their families, health professionals, our supporters, staff and Board for their ideas and feedback. Our CEO Margaret was also fortunate to work with a team of marketing and design professionals at Altogether and Leading Hand Design who provided their expertise at a reduced rate to make the project affordable.
Strong communication plays a vital role in helping us to achieve our impact. This long-term investment in our communications is a commitment to our young clients to fight for what they need - be that funding, recognition or additional support - with our best foot forward.
And although our look has changed, you can be certain that the service that you know and expect from CaringKids remains the same.
We hope you like our new visual identity as much as we do. If you have any comments or feedback, we’d love to hear from you.